Audiology & Hearing Aids Associates launches ‘Hearing Health Awareness Month’ – a new campaign during COVID-19

  • The hard of hearing have been some of the worst affected during the global pandemic
  • Face masks have frustrated lip readers and revealed new problems for many
  • This campaign will highlight the importance of advanced testing in the community
  • Research shows 6 million Americans have a hearing loss, rising to 74.8 million in 2060

At the start of August, Audiology & Hearing Aids Associates is launching a new month-long campaign, Hearing Health Awareness Month.

This will highlight why routine hearing tests are essential and will inform people across La Grande about the health issues posed by untreated conditions.

The campaign is timely. Thousands who’ve unconsciously relied on lip reading to communicate have recently found they have a hearing loss due to face masks, leading to frustrations and worries.

“There is so much more to hearing loss than just losing your ability to process sounds,” says Dr. Erika Shakespeare, owner of Audiology & Hearing Aids Associates. “Your social life and long-term cognitive capacity also decreases.

“During August, our goal is to educate people about the key symptoms of hearing loss and make them aware of the life-changing treatments that are available to them.”

One of the crucial reasons why many wait an average of ten years before seeking help from a specialist is the historic stigma that surrounds hearing loss. But Erika sees it another way.

“Millions of Americans are faced with hearing loss each year, and it shows that you’ve lived an exciting life,” she says.

“But if you don’t treat your condition when the symptoms first arise, like you would with your eyesight, you’ll have further challenges in the future.”

She adds, “These days, our patients aren’t limited to people in their sixties and seventies. We are also seeing teens and people in their early twenties, who due to their lifestyle choices are more at risk.”

This is just part of the work that Erika and her team have done to help people in La Grande during the COVID-19 pandemic.

In April, they launched Access Audiology, a landmark telehealth service that allowed hundreds of people to gain assistance in their time of need.


About Audiology and Hearing Aids Associates:

Erika Shakespeare, CCC-A, and her team specialize in pediatric and adult diagnostics and amplification. Erika is a pediatric audiology mentor and educator for pediatric audiologists across the country and is one of the most respected experts in pediatric audiology. Erika has worked with adults to help manage tinnitus and hearing loss since 2002.

Audiology & Hearing Aid Associates has been rooted in the La Grande community for 38 years and cares for thousands of patients, multiple generations of families, and a mix of ages. They aren’t tied to any manufacturer and offer honest, open advice to people in North-Eastern Oregon.

Contact:  If you’d like to interview Erika Shakespeare about anything discussed in this press release, email her at or call her at (541) 612-7555.

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